The team behind your carwash success
We are AI experts and carwash specialists with a passion for smart automation. Together we help carwash owners increase their revenue using the latest AI technologies.
Our mission
We believe every carwash owner should have access to the same advanced marketing tools as large chains. By making AI and automation accessible, we help carwashes grow without the complexity.
Data-driven growth
Minimum 5% revenue growth guaranteed
Proven results
60+ successful carwashes
Personal approach
Direct contact with the founders
Meet the team behind Heights

Pascal Golec
Co-Founder Heights
Pascal combines a PhD in Econometrics with over 10 years of practical experience in data science. He specializes in building scalable AI systems that process millions of transactions daily for carwashes.
"The combination of academic knowledge and practical experience enables me to transform complex data challenges into concrete business results for carwash owners."

Wilfred de Graaf
Co-Founder Heights
Wilfred led data science teams at Rabobank and Rewire to implement end-to-end use cases. He is an expert in identifying business opportunities through data analytics and translating them into practical solutions.
"I bring years of experience in scaling data solutions for millions of users. I now use this knowledge to help carwash owners grow."

Maarten Rottier
Software Engineer Heights
Maarten is our software engineer who ensures seamless integrations with POS systems and hardware. He develops the technical solutions that directly connect to the daily practice of carwash owners.
"I ensure our technology perfectly connects to your existing systems, without hassle or downtime."

Arthur Zwartsenberg
Head of Data Science
Arthur is a creative technologist with an entrepreneurial mindset. He spent 5+ years at Rabobank as a data scientist and engineer, turning data into tangible business results. With an Econometrics master's degree and self-taught product and web design skills, he bridges backend, frontend and design to launch complete digital solutions.
"I turn raw data into intuitive tools that help carwash entrepreneurs grow every single month."

Bert Verhelst
Head of Data Engineering
Bert is an experienced data scientist and engineer who led AI projects for blue chip companies like Nederlandse Spoorwegen. At Heights he safeguards the quality of our algorithms and coaches the team on production-ready AI craftsmanship.
"A model only creates value when it runs flawlessly in production. I make sure our AI keeps learning and keeps growing your revenue."

Kasper Dokter
Head of Platform Team
Kasper is a passionate data scientist who loves analytical challenges. Within Heights he builds and maintains the platform and infrastructure that keep our data pipelines, dashboards and AI models humming.
"Solid infrastructure is the foundation for smart marketing. I build the platforms that keep every personalized offer live."
Why choose Heights?
Carwash Expertise
We understand the unique challenges of the carwash industry. Our solutions are specifically developed for your needs.
No Cure No Pay
We believe in our solution. That's why we offer a no cure no pay guarantee - no results, no payment.
Personal Contact
You have direct contact with the founders. No account managers or intermediaries - just direct lines to the people building the technology.
Continuous Innovation
We continue to invest in new technologies and features. Your carwash automatically benefits from all improvements.
Ready to grow your carwash?
Contact our team and discover how we can increase your revenue.
Schedule a conversation